Our recent No Brainer podcasts focus on how AI evolutions can be viewed from an internal organizational viewpoint. Topics covered include internal adoption and upskilling the workforce to balance AI limitations with the need to stay competitive to how AI is impacting the larger digital content ecosystem.
NB 42: Elementary Dear Watson
In this episode of the No Brainer podcast, Geoff Livingston and Greg Verdino are joined by Kait Arnold, a senior AI and watsonx technical specialist at IBM and adjunct professor at Fairfield University and Columbia University.
They discuss the current state of AI and its impact on consumers and businesses. They also explore the importance of strategic implementation, change management, and employee education in AI adoption. The conversation touches on the role of AI in various industries, such as healthcare and finance, and the potential for rapid innovation in these areas. And of course, you’re hear a bit about how IBM approaches enterprise AI with watsonx.
Later in the episode, Kait, Greg and Geoff discuss the future of jobs and the need for organizations to prepare their workforce for an AI-powered future. And drawing on her teaching experience, Kait explains that it’s important for students (and hey, we’re all lifelong students, after all) to roll up their sleeves and experience AI firsthand to gain the confidence they’ll need to adapt to AI and stay relevant in the new world of work.
NB 41: Cracking the AI Conundrum
Episode 41 of the No Brainer podcast featured Rex Briggs, Chief AI Officer at Claritas and AI subject matter expert for the MMA. They explore the limitations of AI, the importance of understanding its capabilities, and the risks associated with its implementation.
The conversation delves into the role of algorithms, the significance of precision in AI applications, and the evolving landscape of marketing agencies in the age of AI. Rex shares insights from his book, ‘The AI Conundrum,’ emphasizing the need for businesses to adapt and embrace AI while being mindful of its limitations and risks. The episode concludes with a discussion on the importance of process and leadership in successfully integrating AI into marketing strategies.
NB 40: AI Impacting the Digital Content Ecosystem
Stephanie Pereira, the COO of Astral AI joined Greg and Geoff in Episode 40 of the No Brainer podcast. They discuss the impact of AI on the digital content ecosystem and the challenges and opportunities it presents. The three discuss the exponential increase in content and how AI is making it easier to scale. Immediate impacts include the importance of maintaining quality and relevance in AI-generated content, understanding the role of AI in personalization, and the need to balance human touch and machine in content creation.
The conversation explores the need for organizations to define workflows and roles when implementing AI technology. Stephanie, Greg and Geoff also touch on the significance of brand guidelines and the role of creativity and empathy in marketing. They also critique the overemphasis on prompt engineering and how it distracts businesses from embracing a more holistic understanding of AI’s capabilities.
Three Podcasts: From Cultural Adoption to Content Ecosystem Evolutions