For years, I said we have two audiences reading our content: humans and machines. That's still the case. I'm glad there is overlap between SEO and AEO. Authority, trust, and expertise still shape SERPs and answers. So, the "answer" to getting found in the answer engines is tactical. Use these best practices, and you will stand a better chance.
Of course, it also depends on the competition. Heavily populated sectors raise the difficulty level. Niche topics, like the one I'm focused on, AI technostress, are already doing pretty well.
I appreciate your insights, Greg. You made it much more palatable to understand. "And" is an appropriate word, for sure. In a couple of weeks, I'm publishing another interview with Ann Smarty, one of the smartest people I know in the SEO world. She breaks down all these new terms and offers her opinion on the developing landscape. I'm also rolling out a playbook on this topic soon.
For years, I said we have two audiences reading our content: humans and machines. That's still the case. I'm glad there is overlap between SEO and AEO. Authority, trust, and expertise still shape SERPs and answers. So, the "answer" to getting found in the answer engines is tactical. Use these best practices, and you will stand a better chance.
Of course, it also depends on the competition. Heavily populated sectors raise the difficulty level. Niche topics, like the one I'm focused on, AI technostress, are already doing pretty well.
Very much an "and" -- as many things are these days. Thanks for adding to the conversation!
I appreciate your insights, Greg. You made it much more palatable to understand. "And" is an appropriate word, for sure. In a couple of weeks, I'm publishing another interview with Ann Smarty, one of the smartest people I know in the SEO world. She breaks down all these new terms and offers her opinion on the developing landscape. I'm also rolling out a playbook on this topic soon.
Thanks for this Greg, really insightful and practical!
Thanks, Richard. Glad you found value in it.
Thank you---well stated
Thank you, Ricki. Hope you find the info helpful!